David RD Gratton

Yahoo's Ian Rogers Supports JAMM and Open Media

January 7, 2008

Yahoo! Music's Ian Rogers posted his presentation from THE ASPEN LIVE CONFERENCE

It has already caused quite a stir - picked up by:
Bob Lefsetz
Tech Crunch
Read Write Web
Mathew Ingram

Ian has been a big supporter of what we are doing at Project Opus - in particular our DYLAN project which has transformed into what we are now calling JAMM. He was a big help in getting our funding to research music packaging experiences. He illustrates a simple use case using my favourite band, Pink Floyd. However, JAMM like other open media and play the web technologies is a much more than what was described.

This has been a process of discovery for close to 2 years for us, and we actually don't assume that we have the perfect solution. In fact until other companies and individuals start sharing their ideas and working together there simply is not going to be a solution. Having said that and considering the mass amount of e-mail Ian's post has generated to my in-box, I think it is about time we start talking about our thoughts and experiences on this subject, and what is needed to pull it off.

I've given presentations on this issue for over a year now, and usually get "It will never happen, the industry will never go for it. Content authoring must be controlled. How do I get my 50%?"

BAH!

Thanks Ian and Lucas for exposing our work and finally bring the industry eyes to this issue. Fun times ahead.

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Fun times indeed

Oh what a year this will be....

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