David RD Gratton

What if music was free (Part 2)...

April 26, 2005

Why we need to ask what happens if music is free...

I'm not a DRM expert, but I think the general understanding is that DRM doesn't appear to be working. Even supposed fair DRM technologies are getting more restrictive.

So if DRM won't work, and if ISPs won't pay bandwidth-gateway taxes to the music industry and if P2P is here to stay will music in time become free? And will free mean no more music?

This is the question that needs to be asked, because the answer holds the key to the new economy for not only music but for most digital media. If fans are not going to pay $15 for a CD, and they are not going to pay 99 cents for a downloaded song how are artists going to make a living? How are music executives and their corporate shareholders going to be paid?

Yahoo has some ideas on what might be happening.

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What if music was free (Part 2)...

Submitted by David on Wed, 27/04/2005 - 12:40.
Real's announcement still doesn't address the real problems (pun intended) with subscription models (http://www.davidrdgratton.com/archives/2005/04/why_music_subsc.html) in my mind, but it is starting to address issues of discovery although on a freakishly trivial manner. Webjay is cool, and although I do not think it is the all encompasing Killer App (http://billboard.blogs.com/billboardpostplay/2005/03/david_goldberg_.html) David Goldberg thinks, I see it as playing an important roll in discovery. And that's my big point - discovery is critical. We have only so many hours in the day to 1. discover music and 2. listen to music that we discovered again and again.

What if music was free (Part 2)...

Submitted by Bryan Rieger (not verified) on Wed, 27/04/2005 - 09:39.
Great question David, pity there's no clear answer at the moment. Yesterday Real announced they would offer 25 'free' tunes to their Rhapsody subscribers, but imho this is a desperate attempt from Real to gain any press while attempting to convince themselves they haven't been completely marginalized. http://www.businessweek.com/ap/financialnews/D89NA7M80.htm?campaign_id=apn_tech_down As things are right now I don't buy music anymore - not because I'm not willing to, more so because I can't find anything I want in traditional music retailers or current on-line stores. Magnatune (http://magnatune.com/) offers some interesting ideas, but not necessarily the music genres I'm interested in. I tend to find my music now not by p2p, but rather by services such as WebJay (http://webjay.org/) where I can sample other people's playlists and tastes in music. It's where I discovered Mason Jennings' (http://www.masonjennings.com/) and Mylene Farmer (http://www.mylene.net/) recently. Problem for me is it really isn't easy to currently purchase their music without going to a brick and morter store.
David Gratton