I dropped by the Strutta offices on Friday to say hello to my old office mates and check out their super secret website. Plenty of pleading and a bit of bribing was in order to get the super secret viewing. I brought over some beers to celebrate their internal launch, and to lubricate them sufficiently to weaken their resistance to giving me a quick demo of the site.

It only took one beer, before I was getting the full on demo, but hey told me that I was not allowed to talk about what the site actually did. That didn't sit right with me; so, I challenged them to Rock Band for the right to post about the entire product. Unfortunately, I got schooled. Horribly. I am now sworn to secrecy, but here is what I can say.

It's about video content. OK, everyone kind of knew that.

It has discovery and gaming elements.

The UI had me thinking, I'd love to play with this on my Wii. That's high praise in my books.

It's actually FUN, and that's the most important thing in my opinion. If, I'm going to be engaged into content on the Web, please make it fun. Make it an enjoyable experience.

Sorry I can't go into more details. Though if you bring over a few beers to their offices you are likely to get a sneak peak, too. Just brush up on your Rock Band skills first.

Flash support h.264 is BIG news. Many of my colleagues said this would never happen. They said that Flash support for h.264 would open their player (.swf) to competition that would threaten Flash's rich media dominance on the web.

However, video is a critical communications format that cannot be dominated by priority codecs which are controlled by one company. This announcement, in my opinion, is the start of the end of video data format/codec wars.